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Definition of Customer Relationship Management (CRM)

10 January 2010

Customer Relationship Management (CRM) CRM is defined as integration of sales strategy, marketing, and coordinated services. Customer Relationship Management (CRM) is a type of management specifically discuss the theory about the handling of the relationship between the company with customers with the aim of increasing corporate value in the eyes of the customers. Customer Relationship Management (CRM) is a system integrated information used to plan, schedule, and control activities in the pre-sale and pascapenjualan a organisasi. The main goal of Customer Relationship Management (CRM) is to improve long-term growth and profitability through a better understanding of the habits (behavior) customers. Customer Relationship Management (CRM) aims to provide feedback a more effective and better integration with the control return on investment (ROI) in this area.

Customer Relationship Management (CRM) is essentially a collaboration with loyal customers who are able to create conditions that are not disadvantage either party. In HSL is a company through Customer Relationship Management (CRM) strive to add value to the everyday lives of consumers and in return consumers will give loyalty to the company and through Customer Relationship Management (CRM) will encourage its customers to remain loyal to the company.

Through Customer Relationship Management (CRM) this company can learn more in and the extent to which companies - companies are using and utilizing the internet technology in the business world today, and how the company - the company in improving sales and maintain communication with the customer. Customer Relationship Management (CRM) in the company is expected to makes the existence of marketing (marketing), customer support and customer become more effective care. So that management decisions can be more tailored to customers' expectations and needs. In addition to the dar, the existence of Customer Relationship Management (CRM) is good and true customers can expect to feel the outstanding service of companies, and companies are expected to be more accustomed to seeing condition of its customers before corporate leaders decision.
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