Of this research aims to determine the extent to which SIMUDAMAPAN product development from 2006 to 2013, strategies used in the marketing of financial products, especially products SIMUDAMAPAN, and how responses or customer perception of the product SIMUDAMAPAN in KJKS BMT Tumang Branch Ampel, Boyolali. By using qualitative methods through structured interviews, observation, and documentation, then the resulting research findings that indicate that SIMUDAMAPAN product development has increased, which is judged by the number of customers and the amount of the total balance of deposits. In particular financial product marketing products BMT Tumang SIMUDAMAPAN KJKS Branch Ampel, Boyolali, the strategy used is to: 1) Establish the right target market and segmentation; 2) Marketers (people who market the product) and Prospect competent; 3) The products are innovative; 4) Promotion of interest.
Customer perception of the product is SIMUDAMAPAN a savings product that is useful, good, and innovative in planning education. Referring to these findings, this research provides advice inter alia, on: 1) Expand the target market; 2) Adding service facilities at the Branch Office Ampel, such as the TV in the waiting room so that customers do not feel bored while waiting for the queue; 3) More reproduce socialization financing and financing products, such as offices, government agencies, in order KJKS BMT Tumang better known by the public, especially Branch Ampel, Boyolali.